IAA School opens application process for three modules in marketing and communication

Newsroom 31/08/2016 | 11:32

The IAA School has announced that it opened the application process for the three intensive training modules that are addressed to the professionals in marketing and communication and combine the theoretical and practical aspects of the industry.

 The Digital Marketing & Communication Module is addressed to the mid-managers and seniors in marketing and communication. The module focuses on the integration in a strategic manner of the digital in the marketing and communicational plans. The entries can be done until the September 16 2016 and the module will be carried out between September 23 2016- January 28 2017.

The Fundamentals of Marketing & Communication Module is targets people employed in the departments of marketing, communication or advertising, with university studies or in course of finishing them, with a maximum of 3 years of experience in the field. The entries can be done until the September 23 2016, with the module scheduled in the September 30 2016 – February 18 2017 period.

The Strategic Marketing & Communication Module focuses on the specialists and managers that have a 4 to 7 years of experience in marketing and communication. The module will underline the role that the marketing has on the business strategy. The entries are open until September 30 2016. The module will be carried out between October 14 2016 – February 25 2017.

The school focuses mainly on strategy, not on the execution. The executions appear in order to simplify things, but the students won’t make any execution. The school is about the way you think, the way you know how to ask, the way you know how to evaluate what is good and what is not, the way you know to evaluate your target and to understand it, etc. When you have a good strategic thinking you have very big chances that the execution you make starting with that strategy to be good,” said Bogdan Nitu, teacher at the IAA School.

For more details about the curricula, the teachers and the taxes, one can access the website www.scoalaiaa.ro.

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