HP Brand Store posts USD 800,000 sales in the first year

Newsroom 08/12/2011 | 18:19

HP Brand Store, the first concept store opened by American company Hewlett- Packard (HP) in South Eastern Europe, posted USD 800,000 in the first year since it was opened, in line with the company’s estimations.

 The store was inaugurated in partnership with retailer Altex is located in Plaza Romania shopping gallery. After opening the concept store in Bucharest, HP opened also other stores in Zagreb, Belgrade, Moscow and Madrid.

 HP Brand Store posted USD 800,000 in the first year since it was opened. The store posted a profit margin of 2 percent, which is expected to grow next year.

 “Romania is a country with a unique IT&C market in South-Eastern Europe,” explained Eric Lallier, HP PSG EEM General Manager. “This is a market in full maturation process with a still important growth potential, with informed consumers and a healthy competition among suppliers of IT&C solutions,” he said.  

 Read more in the print edition of Business Review

Otilia Haraga

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