Heineken Romania posts net turnover of EUR 106mln in first year half

Newsroom 17/09/2010 | 15:45

Heineken Romania posted EUR 127 million (RON 542 million) gross turnover and a net turnover of EUR 106 million (RON 451 million) in the first half of this year, which represented a 7 percent growth reported to the similar period in 2009.

“In the first semester of 2010 we continued to invest in our brands and we focused on the basic assets of the company. Moreover, we improved our ability to generate liquidities by carefully revising investments through cost management programs and the management of the work capital,” said Jan Derck van Karnebeek, General Manager of Heineken Romania.

At this moment, Heineken has 1,100 employees. The company has production units in Miercurea Ciuc, Targu Mures, Craiova and Constanta. Heineken Romania has the following brands in its portfolio: Heineken, Ciuc Premium, Golden Brau, Neumarkt, Bucegi, Edelweiss (imported), Zipfer (imported), Gosser, Schlossgold, Silva, Gambrinus, Harghita and Hategana.

The beer market decreased approximately 11 percent in the first half of the year compared to the same period last year, due to the decline in the Romanians’ purchase power, according to data from the Romanian Brewers’ Association. “The economic recession also affected the Romanian beer market, triggering some changes in Romanians’ consumption behavior, many of them preferring to consume beer at home, to the detriment of consuming beer in town,” says the Association.