Heineken Romania has announced today that it has started a local sustainability program, “Brewing a Better Future”, part of the group’s global agenda. The program is developed for ten years and consists in several components, among which environment impact, community development, as well as responsible product consumption.
“Brewing a Better Future is not just a vision, it is an action plan, with clear and public objectives”, Jan Derck van Karnebeek (in picture), General Manager at Heineken Romania, has stated during the press conference held on Wednesday. Thus, every year a report will be published stating the company’s results in its targeted areas.
For instance, concerning energy reduction, Heineken aims to reach 84.9 MJ/hl in 2012, compared to 103.2 MJ/hl in 2009. Regarding water reduction, the company, through all of its four local branches, aims to reach a consumption of 4.1 kwh/hl in 2012, compared to 4.2 kwh/hl in 2009. However, by worldwide standards, as van Karnebeek mentioned, Heineken’s local water consumption is lower than the average global of 4.8 kwh/hl.
Other aspects that the sustainability campaign will focus on are CO2 emissions reduction through the purchase eco-friendly refrigerators, investment in the PET recycling system, green distribution through the reduction of transport consumption, as well by bringing suppliers closer to clients. Investment has and will continue to be made in responsible alcohol consumption, for which a partnership with local anti-alcoholism NGO, Aliat, has been started. The local community will also be involved in the sustainability program through the company’s choice of local raw materials and investment in national agriculture.
On what concerns the sum invested in Heineken’s sustainability program, van Karnebeek stated that this will basically come from the savings made through the gradual consumption reductions and will be the result of R&D activities.