Granini launches a new range called Granini from the garden

Newsroom 04/09/2018 | 10:08

Granini, the non-carbonated juice brand from United Romanian Breweries Bereprod (URBB), launches Granini from the garden – a new range of juices containing vegetables and fruits.

Granini in the Garden addresses consumers interested in a healthy lifestyle and is a convenient way to consume vegetables and fruits through two delicious 100 percent juice combinations.

”Launching the new range of Granini in the Garden juices comes as a response to the Romanians’ preoccupation with eating more vegetables and fruits, an increasingly important need for consumers. The two Granini in the garden are made from fruit and vegetable juices and are the perfect combination between healthy and tasty, ”said Paul Markovits, marketing vice president, URBB.

The two drinks are made of apples, beets, mangoes and carrots, respectively, of batat (called popular sweet potato), apples, mango, carrot, oranges and passion fruit.

Granini is the international brand whose history begins in 1965, with its launch on the German market. Recognized in more than 70 countries, Granini has been in the portfolio of United Romanian Breweries Bereprod (URBB) since 2006.