GfK Study: Strong growth for durable goods market in Romania in Q3

Newsroom 11/11/2016 | 11:15

The durable goods market grew in Romania in the third trimester of the year by 9.5 percent compared to the same period of time, last year.

Three of the seven sectors – electronics, big and small appliances – registered two digits rate growth. The biggest fall was registered in the IT sector (-15 percent).


In Q3, the electronics market registered a value of EUR 92 million – with a rise of almost 24 percent, compared with the Q3 2015.

The flat screen TVs category has grown by over 24 percent and have represented 85 percent of the sales of the sector. The sales of speakers and portable speakers have grown as well.


The photo market in Romania generated sales of over EUR 5 million in the third trimester of 2016. That represented a drop in sales of over 10 percent, compared to the same period, last year.

Major appliances

The sales of major appliances grew by almost 23 percent in Q3 2016 compared to Q3 2015. Although the growth rate has slow down a little bit, the sector still registers a strong push. The incorporated appliances segment outpaced the average growth of the sector.

Still, the big winner in the category are the clothes driers that have registered the biggest growth in the category – 84 percent, compared to Q3 2015.

Small appliances

The small appliances market registered a growth of almost 25 percent in Q3 2016, compared to Q3 2015.

The most important segment in this market – the vacuum cleaners – came back and registered a rise of 36 percent. The value of the market is now comparable with the level it had before the economic crisis.

The hair care products, the fryers and the machines for preparing hot drinks registered also rises in sales, of over 30 percent in Q3.


The Romanian IT market registered sales of EUR 92 million in Q3, dropping with almost 15 percent compared to Q3 2015.

Three of the most important segments of the sector – the desktops, the laptops and the tablets – continued to drop comparing to the third quarter of 2015.


While the sales in the telecom market rose (+8 percent), the growth pace of the smartphones segment slowed down, expanding by 9 percent compared to Q3 2015.

Also, the phablet segment registered a two digit decrease rate. This type of product is not very attractive for the Romanian consumers.

Still, the headphones with microphones rose with 30 percent compared to last year and contributed to the rise of the sector.

Printers, multifunctionals and consumables

In Q3 2016, the printers, the multifunctionals and consumables segment dropped by almost 7 percent compared to Q3 2015.

The sales of multifunctional printers registered a two digit drop, being at the same time the main reason for the sector’s fall in sales. Despite of this result, the segment of multifunctional printers with system of continuous charge of ink registered a doubling in sales, compared to Q3 2015.

GfK Temax is an indicator used by GfK Retail and Technology to monitor the durable manufacturing goods markets. The results are based on the studies developed on a regular basis on the GfK’s retail panel that contains data from over 425,000 points in sale at a global level.

Romanita Oprea

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