Formerly a division in Lowe, Medic One becomes an independent agency

Newsroom 06/03/2012 | 14:15

Medic One, which was Lowe’s specialized division in communication for the medical sector, has become an independent agency, being the first full-service agency specialized in medical marketing and communication in Romania.

Still under the Lowe& Partners’ umbrella, Medic One will have Oana Cociasu (in picture) as managing partner.

Medic One was founded by Cociasu in 1999 in partnership with the Lowe group. Since 2006, the division has been working as part of the Lowe&Partners group. It will offer services of consultancy, strategy, creation and implementing of campaigns in the offline and online.

“The medical communication market is very dynamic, which is reflected by investments in communication that have placed this industry on the first place in the top of advertisers over the last 2 years. This is why we decided it is time to launch a dedicated agency for the needs of this industry,” said Veronica Savanciuc, President and CEO of Lowe group.

Among the agency’s clients there are Angelini, Bayer, Labormed, MSD, Novartis, Pfizer, Walmark.