The Floria group, which manages the online flowers shop Floria.ro, the corporate division and flowers chain Floria in the Street, has opened the first wholesale deposit, with a surface of 330 sqm. The investments exceeds EUR 100,000 and will be recovered in the following three years. With the opening of the flowers deposit, Floria launches an online B2B store for florists for wholesale flowers acquisitions.
The new plants and flowers deposit will serve the divisions of the Floria group, as well as the re-sellers from the fields of floral creation workshop, flowers shops and floral designers, events organizers and rooms for events.
“The opening of the deposit is the first step of Floria group takes towards wholesale, a business area that we intend to develop. Firstly, we wanted to raise the standard regarding the flowers storage, to show that if the flowers are stored correctly, they last longer and have a long term freshness. Then, we wanted to show once more that we can make a legal business from flowers sales, with bills and paid taxes and fair prices,” says Andreea Uceanu, general director of Floria offline division.
The deposits comprises over 15,000 flowers and 1,500 plants.
Once with the opening of the wholesale deposit, Floria launches a webshop for business clients, where they can order wholesale flowers via an e-commerce B2B platform dedicated to the deposit’s corporate clients.
“Webshop for florists is very popular in Netherlands and other countries with a floral tradition, but not used in Romania. We trust that Romanian florists will also adopt this simple and intuitive manner of ordering online flowers, as final clients did it with online bouquets,” says Uceanu.
“Our strategy for the deposit is based mainly on the study that we began independently. An important feedback is related to the fact that florists want a simpler manner of buying flowers and the webshop is our answer to this. Through this webshop we’ll save time considerably and will buy wholesale flowers at fair prices, fresh and kept in optimal prices of storage,” says Uceanu.