Final Distribution, the company which distributes Gerard roofing materials in Romania, has doubled its marketing budget for this year on last year’s, to EUR 235,000, the company has announced. The company’s medium term target is to develop the niche of metallic roofing with natural stone coverage, which currently accounts for only 3 percent of the roofing market. Most of the firm’s PR & communication budget will go to promoting its products. Final Distribution has recently chose Pi 2 Communications to manage its PR campaign. The firm has also started a re-branding campaign.