Fashion brand Forever 21 to open store in Romania

Newsroom 18/07/2016 | 13:26

Forever 21 fashion brand announced its plan to enter on the Romanian market and will open its first store in Bucharest this autumn. The store will be located in ParkLake, the new commercial center that will open soon.

“The Romanian market is one of the most important retail destination for us. Its potential, together with the development and modernization level from the last years, is impressive and promising. We strongly believe in the individuals’ interaction with our brand from Romania, offering them the opportunity to find the place where the global trend tendencies match a unique experience of shopping, “ says Alexandros Doukas, CEO Teren Management Europe.

The store from ParkLake will offer customers a wide range of products on a surface of 1,600 sqm, on two floors.

The launch of Forever 21 in Romania is part of the expansion of Teren Management Europe, exclusively franchised to the brand “Forever 21” in 9 countries from Europe. Until the end of 2016, the company plans to opens stores in five countries: Czech Republic, Poland, Portugal, Romania and Slovakia.

Founded in Los Angeles in 1984, Forever 21 is a retailer from US with stores that offer options of fast-fashion type.

Georgiana Bendre


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