Farmec Cluj-Napoca ended the first quarter of 2010 with a turnover of RON 21 million, an increase of 10 percent on the same period of 2009. The first months of this year brought a rise in its physical production and workforce productivity as a result of measures taken by the company in order to optimize production norms, reduced stockpiles and greater use of equipment.
Since the beginning of the year, the company has focused on consolidating its Gerovital brand by launching the Gerovital H3 Evolution range. Last year, Gerovital was market leader by volume on the facial care products segment, with a 12.45 market share.
“This year we will support the increase of sales through many launches and range extensions and also through the consolidation of our presence on distribution channels,” said Mircea Turdean, general manager of Farmec Cluj-Napoca. He added that the company intends to maintain its position on the market – that of being leader on different market segments – and to better exploit international markets.