Cosmetics maker Farmec has launched a new campaign designed to promote one of its line of products together with singer Andreea Balan.
Farmec has invited people to record themselves dancing on the famous song #MACarena, using the products from the new Gerovital Plant line, Flori de Mac (Poppy Flowers).
The next step is posting the video on the Facebook personal account with the hashtag #MACarena. The first 100 entries win instantly one of the 100 creams from Gerovital Plant.
„#MACarena is an extension of our communication campaign for the Gerovital Plant line with organic poppy flowers oil. For more than 120 years, Farmec stands alongside the women of Romania highlighting their authentic beauty so appreciated at a global level. And through the #MACarena contest we wanted to encourage the Romanian women to feel good in their skin, to consider themselves beautiful and to show us that fun and dance are part of their beauty secret, ”said Ioana Borza, marketing manager at Farmec