Family Frost withdraws its business-on-wheels from Romania

German company Family Frost, which launched a new business model- a network of stores on wheels- announced it will retire from the Romanian market, following a reorganization strategy at the level of the group, according to Ziarul Financiar.

The company entered the local market in May 2008 and invested EUR 10 million into vans that sold products such as ice- cream and frozen food in the main districts of Bucharest.

“Anticipating the difficult economic conditions that will follow (confirmed in the second quarter of 2010), the board of Family Frost International decided to halt operations on the Romanian market,” said Laurentiu Munteanu, Country Manager of Family Frost Romania.

Otilia Haraga

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