Elevate sees indoor advertising revenues fall 5 percent, less than market drop

Elevate posted a EUR 235,000 turnover in the first nine months of the year, down 5 percent on the first nine months of last year, although in the first quarter of 2009 the company was expecting a similar turnover to last year’s, which was the optimistic scenario.

The firm has signed several new contracts this year, but has felt the withdrawal of the large advertisers of 2008, such as real estate companies, as well as the chain reaction of shrinking investments. Also, the beginning of the autumn period and its seasonal growth curve came later than in previous years, according to Elevate.

The ad firm will focus on making itself more efficient, controlling costs and being more flexible in its customer relations. “In 2009, more than ever, we are talking about partners, not about clients. We are working together for best-value-for-money solutions so that we can come back in 2010,” said Tudor Maxim, general manager of Elevate. Elevate started placing lift advertising in 2005, but has increased its area of coverage to other indoor locations.

Corina Saceanu

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