Diverta, the retailer of books, stationary and toys, has opened a new store in Promenada Mall, this being the second unit opened by the firm in the year to date.
Diverta store from Promenada Mall is placed on a surface of 170 sqm, followed by a planned expansion of 100 sqm until November. It comprises a product mix of books, toys, gadgets, school collections and stationary.
„The Diverta store from Promenada Mall is the second one opened this year and is part of our network expansion plan. This is a completion of the six Diverta stores from Bucharest, placed in the most important commercial centers and key points of the city. In parallel we have launched also the season campaign ‘Bags for School’ through which we want to bring the parents and children attractive offers for the most searched school items of quality,” says Amalia Buliga, CEO of Diverta.
Georgiana Bendre