DDB Romania agency worked with Coseli on launching a new pudding powder

Newsroom 28/04/2016 | 16:49

Coseli and ad agency DDB Romania have launched Boodink, a pudding powder, by creating a new visual identity and an innovative packaging.

The strategic and creative direction behind the new visual identity relates to the world we live in, where children are spending most of their time online, on their tablets and mobile phones.Boodink

The packaging focuses on emotions, as an alternative communication language, building bridges over the gap between the generations and helping the parents at the same time to express themselves on the children’s language.

“The solution that the agency came up with and that concurred us from the beginning was the creation of a name inspired by the present communication language on the internet and of a packaging suited for every state and easily recognizable by our target,” said Ionut Potinga, marketing & sales director at Coseli.

 “Emoji is on the language of every children of our days. It’s a new language, 100 percent visual, a specific vocabulary for the young generation, a code that expresses the feelings. Boodink recognizes, understands and finds inspiration from this new trend. It will be a distinct product at the shelf, with a fresh image, that attracts the views and rise the curiosity,” added Roxana Memetea, managing partner at DDB Romania.

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