Ad agency DDB has rolled out a new campaign for Beautin Collagen. Its endorser is Romanian celebrity Carmen Bruma.
The product will benefit from a TV campaign that will be on air for a month, until June 5.
“Beautin Collagen needed an endorser that had the power to remind women what beauty truly means,” said Roxana Memetea, managing partner at DDB.
The collaboration between Beautin Collagen and Carmen Bruma has started since the launch of the product on the local market.