Lidl Romania bases its CSR strategy on five main pillars: products, the environment, society, employees and business partners. The construction of the fourth Lidl warehouse in Lugoj, the beginning of the construction of the new Lidl headquarters north of Bucharest, designed to be amongst the most eco-friendly buildings, the inauguration of a Lidl store with a green roof and the opening of the greenest store in Bucharest are some of the retailer’s environmental achievements.
“Our involvement in the community and society is focused on supporting projects in health, education and protecting the environment,” says the company’s representative. Paine si maine, a program developed in partnership with World Vision Romania, aims to offer disadvantaged children the chance of a better future and decrease the school dropout rate. The project is now active in 18 villages in Romania, helping a total of 618 children.
Another project is Nu mi-e frică, run by the Little People Association, which aims to raise awareness of the importance of psychotherapeutic assistance for young oncology patients. Some 2,000 therapeutic kits have been created to ease the first contact with everything that the treatment involves. Last but not least, the company continued its in-store donation campaign to support associations such as Ajungem Mari, The MagiCAMP foundation and World Vision Romania. “With the help of our customers we donated RON 1,220,000 in 2016,” say officials.