On a market estimated at EUR 223 million in 2015, 61 percent of the population doesn’t do sports and 18 percent rarely do sport, which places Romania under the EU’s average (8 percent) in this field. However, the frequency of physical activities practice has grown in the last years, as well as the fitness market value/capita from EUR 5.1 in 2012 to EUR 11 in 2015.
„The fitness market from Romania in growing in average by 25 percent annually even if the same percentage remains non-taxed, which is the grey market. We can say that the number of sports centers is in growth, even if out of the total population only 6 percent of the Romanians practice sports. We are among the last in Europe, followed by Czech Republic and Poland, both with 5 percent of the population, respectively Bulgaria, with 2 percent,” says Andrei Cretu, co-founder Benefit Seven, the owner of 7card.
At corporate level, the potential of the fitness market is very high, the segment is underdeveloped. Only 3-5 percent of the companies pay a subscription to their employees at a sports center. Most of them activate in sectors such as IT, telecom, pharma, professional services, media and communication.
„The need of the companies to diversify their perk package is higher. On the other side, also the employees want a more attractive package, both financially and extra-salary. This is how 7card offer appeared, and its evolution from 2012 until now shows us that sport is a desired benefit, both for companies and employees, ” said Iulian Circiumaru, co- founder Benefit Seven.
Currently, over 16,000 of employees use actively 7card and the estimations show that until the end of 2016, the number of beneficiaries will exceed 18,000 at national level.