Conversion Marketing takes over eMAG and Flanco online communication

Newsroom 06/03/2012 | 15:58

The online communication campaigns of IT&C retailers eMAG and Flanco have passed to Conversion Marketing starting with March.

“We started the partnership with Conversion Marketing to optimize eMAG’s investment in online advertising. For us, internet is the most important sales channel and this asks for a focused approach on obtaining immediate measurable results in sales, in cost-efficiency circumstances,” said Lucia Ciuca, eMAG marketing director.

This refers to eMAG’s investments in generating online sales via search engines, campaigns done through external online advertisement agencies and e-mail communication with eMAG customer base. In this new partnership, Conversion Marketing also offers web analysis services, web creation and development.

“The new partners at Conversion Marketing have come up with an integrated plan of all online channels that we can access. We chose to outsource these activities to be carried out by experts, so that we can focus on our core business,” said Violeta Luca, Director of Marketing in Flanco.

 Otilia Haraga

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