Cocor Media Channel sees outdoor ad sales drop 17 percent in 2011

Cocor Media Channel, the media façade of the Cocor store in Bucharest, reported EUR 1.4 million outdoor ad sales for 2011, down EUR 3 million y-o-y. According to data from te Bucharest Police, an average of 3 million cars passed each month in from of the media façade.

In addition to outdoor advertisements, Cocor Media Channel has also broadcast announcements from the Bucharest City Hall, information about theater shows, charity announcements and even sport events like the box match between Lucian Bute and Jean Paul Mendy, and the finals of the BCR Open and BRD Nastase Tiriac Trophy.

Cocor Media Channel was opened in 2008.

Simona Bazavan

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