Coca-Cola sales in Romania fall 12 percent in volume

Newsroom 07/02/2010 | 12:38

Soft drink producer Coca-Cola Hellenic has seen its sales in Romania fall by 12 percent in volume, the company has announced. “Unit case volume in Romania declined in the double-digits in the fourth quarter and by 12 percent in 2009,” the company wrote in its most recent financial report.

“The economic environment in the country continues to remain highly challenging with unemployment rising. We continue to have a positive long-term view of the Romanian market with our investments focused on driving improvements in operating efficiency and supporting future growth,” the report goes on.

The company sold 174 million unit cases last year in Romania, similar to in 2007. Its local sales grew 11 percent in 2008 on the previous year. The firm’s sales volume in Romania last year was similar to Coca Cola Hellenic’s in Nigeria, and below the figure in Russia, 299 million unit cases.

The group produces, distributes and sells alcohol-free, ready-to-drink beverages in 28 countries. In Romania, it operates through Coca-Cola HBC, which produces and sells carbonated drinks such as Coca-Cola, Fanta, Sprite and Schweppes, non-carbonated beverages, like Cappy Tempo, tea, mineral water under the Dorna brand, energy drinks and ready-to-drink coffee. The firm has three factories in Ploiesti, Timisoara and Vatra Dornei. It used to run production units in Bucharest, Oradea and Iasi too, but has closed them down.

Corina Saceanu

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