Citibank relaunches retail in Romania

The bank has also opened two new branches in Bucharest, taking its total in the capital to seven. It has launched Citigold, a premium banking service for wealthier customers who can invest at least USD 50,000 in financial instruments. According to representatives of the lender, the move is a natural result of its intention to consolidate its major-player position on the Romanian banking sector. “This launch consolidates our position as one of the most capitalized banks in Romania,” said Shahmir Khaliq, president of Citibank Europe plc Dublin – Romanian Branch. Bank representatives added that their decision to diversify the offer for individual customers was based on market research related to the current range of products and customer demand.
Anda Dragan