Chocolate merger: Kandia Dulce buys Supreme Chocolat

Kandia Dulce, the second player on the Romanian chocolate market has announced that it will buy competitor Supreme Chocolat, the third largest player. Kandia Dulce is owned by the Austrian Meinl family while Supreme Chocolat is a local family business set by Jihad and Johhny Jabra.

The merger will consolidate Kandia’s position on the market and bring it closer to the first player, Kraft. The transaction is pending approval from the Competition Council.

Kandia Dulce owns the Kandia, Laura, Magura, Rom, Sugus and Silvana brands while the brand portfolio of Supreme Chocolat includes Primola, Anidor and Novatini. Kandia reported a turnover of about EUR 31 million last year and a profit of EUR 440,000.  Supreme Chocolat’s sales got close to EUR 22 million and a EUR 480,000 profit.

The Romanian chocolate market is estimated at EUR 240 million.

Simona Bazavan

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