The shop on Calea Victoriei, a boutique, sells high-end brands such as Breguet, Faberge, Hublot, Roger Dubuis, Graham, Davidoff, Ana Maria Camilli and Hermes. The one in the shopping mall also sells mid-range products. “During a crisis period you have to move, otherwise you go down. The opening of the boutique on Calea Victoriei and the two other stores was a decision we took during the crisis because we believe this is the best moment to make medium- and long-term investments,” said Alessandro Amato, shareholder of Cellini. The Cellini chain consists of 14 shops in Romania. Sodo Migliori Romania also runs the local Swarovski stores.