Carl Theobald is the new CEO of Avangate. Carmen Sebe is appointed COO

Avangate, eCommerce and partner management solutions provider for software and software-as-a-service companies, has announced today that Carl Theobald has been named President and Chief Executive Officer (CEO). He is also a member of the Avangate Advisory Board.

Carmen Sebe, who has led the company since 2005, will assume the role of Chief Operating Officer (COO).

Sebe will focus on scaling operations to meet Avangate’s international expansion, taking on responsibility for worldwide development and production operations.

“As pressure mounts for software vendors to rapidly adapt to online commerce and evolving channel needs – a huge opportunity exists for Avangate. Carl (Theobald) brings deep experience in the software and software-as-a-service industry, product innovation and sales development to help lead us through what we anticipate will be an explosive period of growth for Avangate,” said Radu Georgescu, founder and Chairman of Avangate.

Theobald, with over twenty years of software industry experience, will lead Avangate as the company invests to accelerate its growth within the rapidly evolving eCommerce and Partner Management space.

Theobald has held senior executive roles at both large enterprise and venture-backed software companies, including being a VP at Oracle, founder at RubiconSoft, and SVP at Serena Software.

At Oracle, Theobald helped establish the CRM division, delivering sales, marketing and eCommerce products that generated in excess of 10X revenue growth over two years. Most recently, as Senior Vice President of Products and Customer Service, he launched the first SaaS-based solution at Serena Software, which was taken private by Silver Lake Partners for USD 1.2 billion.

“Avangate is at a very exciting stage of growth in this dynamic industry where companies are shifting their business online,” said Theobald, Avangate’s newly appointed CEO.

“The company has a strong track record of success, especially in EMEA. We are going to build on that success and increase our global presence by expanding the company’s operations in North America. In addition, Avangate’s vision to provide an integrated solution for multi-channel software sales places us in a unique position to help our customers fundamentally grow their online, international and reseller channel sales,” added Theobald.