CAHM launches in Paris the cosmetic patent which will revolutionize the personal care product segment worldwide

Deniza Cristian 01/11/2022 | 16:48

CAHM, a Romanian producer of hotel and retail cosmetics, will be exhibiting at EquipHotel – the most important international fair for hotel professionals, organized in Paris every other year. 

 

At the current edition of the prestigious event, held between November 6th to 10th, CAHM will launch Shampoo Pearl, a product developed on the basis of innovative, patented technologies that revolutionize the skin care product segment, encapsulating the company’s 14 years of experience in the field. During the Paris fair, the company will also launch a 2-in-1 foam gel, dedicated to luxury hotels, as well as the Cotton Pads cleansing, infused with micellar water.

“This is CAHM’s third attendance at EquipHotel and I am extremely proud about the way we will be present. We will launch an innovative, patented CONCEPT, which we hope will contribute to the comfort of people staying in hotels. CAHM brings to Paris an absolute innovation in the industry, bringing to Romania the first plastic-free hotel cosmetics project, thus contributing to sustainability”, declared Andrei Severin, CEO, CAHM.

The Shampoo pearl, the novelty that the CAHM patent brings to the market, is reflected in two essential aspects, on everyone’s lips these days: environment and protection of aquatic life, because the whole concept does not involve the consumption of plastic, i.e., everything related to cosmetic products, from the dispenser, to packaging and transport boxes; fossil energy consumption – CAHM solution cutting almost 97% of the COemissions. The company estimates that mass production for these new products will start between February and April 2023 – a result of the last 5 years of work.

Five essential milestones were taken into account in the development of this unique worldwide patent:

  • To be a plastic-free product,
  • To have a nice shape or be a very fashionable product,
  • To be a liquid formula and not a solid product (according to consumer preferences resulting from the company’s research),
  • To be very moisturizing and foamable,
  • To determine the correction of people’s behaviour regarding “washing time” and educate the next generations to develop better hygiene habits.

The releases prepared by CAHM will be presented in a showroom designed by the artist Vladlen Babcinețchi, in collaboration with Mads Kreative Design Studio. Alexandra Catrangiu, fashion designer, will create the pearl uniforms for the delegation representing company’s team at CAHM booth.

BR Magazine | Latest Issue

Download PDF or read online: October 2022 Issue | Business Review Magazine

The October 2022 issue of Business Review Magazine is now available in digital format, featuring the main cover story titled “Globalworth Successfully Addressing Market Challenges From a Position
Deniza Cristian | 26/10/2022 | 17:53

    You will receive a download link for the latest issue of Business Review Magazine in PDF format, based on the completion of the form below.

    I agree with the Privacy policy of business-review.eu
    I agree with the storage and handling of my data by business-review.eu
    Advertisement Advertisement
    Close ×

    We use cookies for keeping our website reliable and secure, personalising content and ads, providing social media features and to analyse how our website is used.

    Accept & continue