BTL Agency of McCann appoints new Chief Creative Officer

Newsroom 13/09/2010 | 12:08

Momentum, the BTL Agency of McCann World Group, has appointed Radu Pilat as its new Chief Creative Officer, starting September. Pilat has joined McCann Erickson in 2002, where he worked as Senior Copywriter on accounts such as Coca-Cola, Nestle, Interbrew or Heineken. During the six years spent with McCann he won awards at local and international festivals. Pilat says he has chosen the experiential area because “advertising needs to get out of the TV or print frame to continue to be relevant. In 2010, strong stories can only be told on the street. They need to be part of our daily lives. Only like this they will be able to travel and remain credible.”

Momentum is an agency which promotes experiential marketing. It won a bronze Effie in the alcoholic beverages category for Bergenbier. In Romania it is part of McCann WorldGroup Romania, and internationally from Momentum Worldwide.

BR Magazine | Latest Issue

Download PDF or read online: November 2022 Issue | Business Review Magazine

The November 2022 issue of Business Review Magazine is now available in digital format, featuring the main cover story titled “Samsung Remains Top Consumer Tech Provider on Romanian Market.” Read
Newsroom | 29/11/2022 | 10:17

    You will receive a download link for the latest issue of Business Review Magazine in PDF format, based on the completion of the form below.

    I agree with the Privacy policy of
    I agree with the storage and handling of my data by
    Advertisement Advertisement
    Close ×

    We use cookies for keeping our website reliable and secure, personalising content and ads, providing social media features and to analyse how our website is used.

    Accept & continue