Brand name bathroom fittings market will grow by 5 to 10 percent in 2012 says Senso Ambiente

Newsroom 19/12/2011 | 14:24

The average budget for premium bathroom fittings was between EUR 2,000 and EUR 3,000 in 2011, according to data from Senso Ambiente, a local importer and distributor of such products. While consumers looked to lower prices even on the premium segment and promotional sales, about 20 percent of consumers chose high-end products, their budget starting at EUR 7,000. Individuals were responsible for 60 percent of the total sales.

Sales of brand name bathroom fittings are expected to go up by 5 to 10 percent next year. “2012 won’t be very different in terms of preferences and consumption habits. There will be an increase of between 5 to 10 percent of medium and low priced products from the premium segment. This will happen mainly because of new projects in the public sector,” said Virgil Lixandru, sales and marketing manager of Senso Ambiente.

Senso Ambiente has a national network of 80 distributors. It imports the Ideal Standard, Hansgrohe, Duravit, Novellini,.Glass Idromassaggio, Cleopatra, Apavisa and Huppe brands. The company is part of ITS Group, which includes IT&S, a company specializing in IT&C; ITS Events Management, which organizes fairs and exhibitions; as well as Aqvila Rucar business center.