Romanian PR agency BDR Associates celebrates 20 years of activity on Romanian communication market. Launched initially as a classic PR agency, BDR Associates extended its area of competences with practices in public affairs, crisis management, reputation management, corporate communication, internal communication, specialized trainings, creative development, branding, social media and digital, corporate social responsibility, research and sectoral analysis, among others.
The agency made a speciality of communication activities for economic projects, such as merges or company take overs, privatizations, listings on the stock exchange, etc., assisting clients in most industries, energy, financial –banking sector, healthcare, culture or other areas of activity.
After starting its activity in 1995, BDR reached a peak in 2002, when it opened its first office abroad, in Moldova, followed by launching new offices in Azerbaijan, Croatia, Georgia, Kazakhstan, Lithuania, Serbia and Ukraine. Moreover, the agency was involved in major European projects either individually or by partnering other international consultancy companies.
“Since the very beginning we embraced our status as pathfinder along with the full complexity of this state, given the fragility of the communication’s early days in Romania, we became market shapers and we were not afraid to go off the beaten track and promote our professional values even in the less comfortable times. The 20 years of activity provided us with knowledge and top level professional experiences, major challenges in our field which we try to take advantage of when assisting our clients. The key of BDR’s success lies in its vision going beyond the conventional understanding of communication, by tailoring our approach to fit each client’s specifics, analyzing, building scenarios, keeping everything into perspective so as to deliver the most efficient and innovative communication solutions,” Catalina Rousseau, founder & CEO of BDR Associates.
BDR Associates exceeded the EUR 1 million turnover threshold in early 2000s and cumulated over EUR 15M in the past 10 years from consultancy and strategic communication activities. The agency won, in time, numerous international prizes, marking the first success of the Romanian communication industry in the international PR competition organized by the American publication The Holmes Report by being awarded, in 2006, the first Golden SABRE trophy in Best Communication Campaign and Best Practice in Central and Eastern Europe categories, followed by other awards such as Silver SABRE for creativity, excellence diplomas offered by clients such as the AFASE European Association in the energy field.
Moreover, Catalina Rousseau is a member in notorious international juries such as European Excellence Awards or Steve Awards and local structures like Romanian PR Awards, as well as in such bodies evaluating business performance. BDR Associates is part of reputable international business associations such as AmCham and the British – Romanian Chamber of Commerce.
Among BDR Associates large projects for the upcoming five years are the agency’s transition to a regional independent network by opening a third office in a new market, the direct involvement in creating a communication school training future specialists for a hands-on professional personality, able to easily fit into organizations and institutions as project leaders and not as mere executives, as well as promoting the public affairs sector as an essential part of the strategic communication, in fostering the dialogue between the private sector and the authorities and the public, to increase investors’ trust in this market and the Romanian business environment and turning reputation management into an aspiration for companies and institutions’ development.