Arctic, the leader of the home appliance market, posted a turnover of EUR 186 million in 2009. The total volume of sales surpassed 1.4 million units, which represents an 8 percent fall compared to the previous year. From the total number of sold items, approximately 1.1 million were refrigerators.
The company, which sells the Arctic and Beko brands on the local market, finished 2009 with a market share of 35.3 percent, from 31 percent it had the previous year. The level of exports grew by 5 percent, reaching 835,000 units last year, compared to 793,000 in 2008.
“Although the local market was marked by a dramatic drop in volumes of 38 percent (according to the GFK-Temax) study, Arctic’s sales in Romania decreased by only 22 percent,” said Monica Iavorschi, Arctic GM.
The company’s local results were positively influenced by the increase in the level of exports, which was one of its major targets last year. Arctic focused mainly on mature Western European markets which have started to show some signs of recovery since the end of 2008.