Andrei Bortun and Liviu Redeleanu team up for new agency

“There are few marketing departments which have people dedicated to looking for new spaces of manifestation for their brands – we see it being done by cigarette companies due to the restrictions they have to observe,” said Liviu Redeleanu, Brand Relations managing partner.  “It is an idea that started crystallizing at the end of 2008. Product placement has been done for decades, and brand placement has not been a novelty either, for some time. The innovation that this structure brings to the market is transforming unconventional into conventional. Our locations become ‘media’ and this means rate card, objectives, quantification,” said Bortun. 

The firm has been developing its portfolio of premium locations since September. Its portfolio includes Mihaela Glavan/Sepala, Introdesign, Entrance, Artmark Galleries, Beautik Haute Parfumerie, L’Armoire, each with one or more points in Bucharest. Since September, Brand Relations has been developing its portfolio of premium locations. 

Otilia Haraga