After 17 years as director of Marketing and Communication at Carrefour, Andreea Mihai was named leader of Marketing si E-commerce Leroy Merlin Romania.
Andreea Mihai’s experience in the 18 years of activity as a member of the Executive Committee of a top retailer, his business vision and the expansion of the Leroy Merlin Group have led to the definition of this partnership.
Andreea Mihai joins the company in this expansion, brand-building, omnicanal strategy – with online offline prolongation, customer service to develop, all of which have the goal of climbing Leroy Merlin first among retailers of DIY from Romania.
French Leroy Merlin has a 90 years history and owns nearly 500 stores in 13 countries across Europe, Asia, Africa and South America. The company is own by Adeo Group companies and in Romania there are 17 Leroy Merlin stores with over 2,000 employees in Bucharest, Cluj-Napoca, Craiova, Ploiesti, Brasov, Constanta, Sibiu, Suceava, Targu Mures, Bacau, Iasi, Timisoara and Oradea.