ADC*RO: These were the most creative ads in June

McCann Erickson Romania, Graffiti BBDO and Headvertising & Skepsis sign the most creative works of June 2016, as decided by the members of Art Directors Club Romania.

The campaign signed by McCann Erickson Romania for Mastercard is called “Gianluigi Buffon gives a Priceless Surprise to his #1 fan”. Buffon’s fan, one of the best goalkeepers in the world, is tattooing the face of his idol in football. The spot presents the moment when Buffon offers him the surprise of his lifetime. The number of views on YouTube reached 90.000. The concept is signed by Costin Bogdan, senior copywriter McCann Erickson Romania.

“Many brands are crowding the football and music territory in order to create a relevant association for their target. But few of them succeed in doing something interesting and memorable. When a football player such as Buffon gets a tattoo on his arm with the face of a fan is something amazing, unique – in line with the madness that Mastercard is talking about. A really strong brand experience. Congrats to Mastercard and “the crazy” ones that proposed and implemented something like that,” said Ema Prisca, independent creative director & ADC*RO member.

Corso launched the campaign „Of Corso ca esti Corso” (Of Courso you are Corso), signed by Graffiti BBDO. The campaign has five spots with the same creative concept. From those, „Pasarile” (The Birds) and „Sarpele” (The Snake) took the second place in the ADC*RO top. Both of them were seen 200.000 times on YouTube. The creative team is formed of Cristina Panaitescu, Irina Iliescu, Razvan Alexandrescu // Art Director and Ionut Iordache, Alex Badarau, Monica Felea // Copywriter.

Headvertising & Skepsis developed the idea „Colecta de pupici” (The kissing collection), for NN, that brought them the top 3. As part of the launch campaign of the health insurance, NN put in Baneasa Shopping City in Bucharest an installation of giving kisses in the benefit of the children from orphanages and the ones close to separating from their families that Hope and Homes for Children take care of. For every kiss donated by the visitors, NN will donate on its turn 1 EUR to the Foundation. Andrei Besliu, Art Director, and Rafaela Beldie, Copywriter, from Headvertising & Skepsis are the people behind the campaign.

The next three campaigns were declared The Museum of Corruption in Romania from Kinecto Isobar for Uniunea Salvați Bucureștiul (The Union Save Bucharest), Insetează-te! (Thirst yourself!) from FCB Bucharest for Bucovina and “Groupama Insurances 2016 Continuity” from Leo Burnett & Target for Groupama Insurances.

Romanita Oprea