ADC*RO: These were the most creative ad campaigns in May

Art Directors Club Romania (ADC*RO) has selected the top 3 creative campaigns ideas that were rolled out in May.

Publicis Romania signs the first and third campaigns that got the biggest scores last month. The idea of the campaign “Plimba Ursul” (Walk the Bear) is the one that has received the biggest score and was implemented for the FIA/ACR brand. Adrian Iota, art director, and Mihai Costache, copywriter, from Publicis Romania are the creatives behind the project.

“Why the biggest grade with no hesitation? Because is for sure from the series <>. Because I have children, because I am annoyed by the speed while driving, because I like the games on the phone. Therefore, I congratulate them! For the idea, but also for the execution. The illustrations looks super beautiful and the naming is fun. To many more!” said Andreea Ghenoiu, group creative director at Jazz.

The campaign on the second place is “Fetița cu Buline” (The girl with the bowlines), signed by Headvertising for the NN brand. The team that signs the project comprises Andrei Besliu, art director, and Rafaela Beldie, copywriter.

Third came the “Diodrama” campaign, made by Gabriel Gherca, art director, and Romulus Petcan, copywriter, from Publicis Romania, for the Museum of National History „Grigore Antipa” brand and WWF-Romania.

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The next three campaigns were the ones for “Creditul pe Repede-nainte” (The Credit On Fast Forward) from Headvertising for ING, Scena9 from BRD and “Sarbatoreste gusturile romanesti la McDonalds” (Celebrate the Romanian Tastes at McDonald’s) from Friends\TBWA for McDonalds.

Art Directors Club Romania (ADC*RO) was founded in 2008 and represents a non-profit association whose objective is to promote and recognize the excellence in creativity.

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