Dentotal, the leading Romanian dental distributor, backed by the Central European private equity investor Abris Capital Partners (“Abris”), has signed a binding agreement to acquire Dentatechnica, the number one dental distributor in Bulgaria. The agreement is conditional upon securing clearance from the relevant antitrust authorities.
By Romanita Oprea
Founded in 1991, Dentatechnica is the largest distributor of materials and digital equipment for the dental care market in Bulgaria, providing a comprehensive selection of high-quality products. The company has a strong track record for technological innovation in the Bulgarian dental market, delivering its products to more than 3,000 dental clinics and laboratories across the country.
“Combining Dentotal and Dentatechnica’s teams and expertise, alongside the knowledge and stewardship of Abris, is an extremely compelling proposition, and I am confident that together we will take the company to the next level. I am excited to see Dentatechnica joining the Dentotal group, and I will be actively supporting the group in achieving its ambitious objectives,” commented Vasil Popov, Founder and CEO of Dentatechnica.
Following this international merger, Abris aims to continue building Dentotal into a regional leader through organic growth and further consolidation of local markets in Romania and Bulgaria, taking advantage of the great synergy of business capabilities across both companies. Abris will support the transformation of the business into a sustainable and scalable platform, creating a one-stop-shop for dental clinics and laboratories in the region.
“Dentatechnica is an extremely well-run company, with a strong team and a forward-looking portfolio of products and services, and we are delighted to begin this partnership. We will support the group as it consolidates its position in the market, both organically and via acquisitions, in order to become the leading platform for dental distribution in Central Europe region,” said Mihai Zamfir, Investment Manager at Abris Capital Partners.
“We are delighted to welcome the Dentatechnica team to the Dentotal group. We appreciate the professionalism, dedication and determination of our new colleagues. The Dentotal team is looking forward to working together with our new colleagues as we target the leading position in the Bulgarian dental distribution market. Together we will benefit from cross-business synergies to become the preferred partner of dentists and dental technicians, both in the Romanian and Bulgarian markets,” added Dumitru Matei, CEO of Dentotal.
Abris acquired Dentotal in 2019 from a family of Romanian entrepreneurs, with a vision to create the clear leader in the fast-growing dental supplies market in the region. While the dental care market was affected by the pandemic, with dental clinics shutting down during the lockdown period in 2020, Dentotal has emerged as a stronger company by focusing on building its internal organization, upgrading its IT systems and investing in modern logistics and sales functions.
“This transaction marks our entry into the Bulgarian market – a market we have been analysing for some time. This acquisition is a great starting point for our buy-and-build strategy in the dental distribution sector and a clear example of our plan to create the regional market champion in this space,” commented Adrian Stănculescu, Partner and Head of Romania at Abris Capital Partners.