3Q: Tolga Oran sales & marketing country manager, Gefco Romania

Newsroom 28/03/2011 | 12:06

How has your background in engineering, pharmaceuticals and the car industry helped you in your current position?

My educational background in engineering gives me a clear methodology and logical mindset which definitely helps when studying a complex logistics scheme and when I have to find the most productive solution. Indeed, methodology and the continuous search for productivity are two key success factors in the logistics and transport business. The experience I have in the car industry is for sure an advantage as the automotive sector is a core business for the Gefco Group and for Gefco Romania, even though we are now diversifying our customer portfolio and providing services to various other sectors: retail, white goods, electronics, aerospace and industry. The duration of my stay in Romania is not determined; it will very much depend on the opportunities. And this country is full of opportunities.

 

What are your main marketing strategies at Gefco and what companies do they generally target?

Our budget last year allowed us to implement various communication and marketing projects, including the celebration of our five years of presence in Romania. From the marketing point of view, we have four main objectives: strengthen our relationship with our current and prospective customer, increase our awareness of the local market, position ourselves as experts in multi-modal solutions and complex logistics schemes and implement environmental and CSR projects.

Our competitive advantage is that we have a very well developed marketing and communication department in our group headquarters (Paris) which sets the strategic guidelines. We are able to adapt those guidelines to the local specifics and also to carry out local actions, adapted to the market.

 

What have your biggest challenges been so far in Romania?

The biggest challenge for me was to become familiar with the market specifics which have a huge impact on our business; for instance, infrastructure or unbalanced flows. It gave me the opportunity to learn about the local specifics and to develop regional expertise.

Corina Dumitrescu

BR Magazine | Latest Issue

Download PDF: Business Review Magazine March (II) 2024 Issue

The March (II) 2024 issue of Business Review Magazine is now available in digital format, featuring the main cover story titled “BAT DBS Romania Hub: A Vibrant New Office For An Employee-Centric
Newsroom | 27/03/2024 | 17:32
Advertisement Advertisement
Close ×

We use cookies for keeping our website reliable and secure, personalising content and ads, providing social media features and to analyse how our website is used.

Accept & continue