3Q Ovidiu Solomonov founder and main shareholder of ZiciAici.ro

Newsroom 25/07/2011 | 10:20

How did you get the idea of founding ZiciAici.ro?  
The idea to develop a transparent communication platform between consumers and companies originated from a personal experience I had with an insurance company that did not respect the terms of my contract. Each time I tried to talk to them, I had the feeling that they were not interested in my problems, that for them I was just the number of a contract. This is how it dawned on me to develop a platform to give consumers a strong voice through social media and companies the chance to manage their reputation online.  

How did the website come about?
Several tens of thousands of EUR were invested in the development of the platform ZiciAici.ro, which came exclusively from shareholders’ accounts. I am the main shareholder, who actively runs the website, and the other two investors are friends of mine. In total, 20 people took part in developing and promoting the platform but I will be the only one who will dedicate himself full-time to the project. So far the website has been accessed by more than 20,000 visitors. Over 700 user accounts have been created and 400 opinions published. In order to facilitate the involvement of companies in the project, we chose to offer them an initial free trial period in which they can communicate with consumers without paying a membership fee.  
 
What domains do member companies come from and why are their customers generally unhappy?  
Companies who are members of this website come mainly from banking, telecom, retail and pharma. In banking, the most common reason for customers’ dissatisfaction is the quality of services – for instance, the online banking application does not work, there are problems in activating the card, the bank’s employees show a lack of interest, and miscommunication. In telecom, the discontent is related mainly to difficult interaction with support services and unclear contractual terms. In retail, there are issues with the attitude of employees, the quality of the merchandise and the fact that prices posted on the shelves do not correspond with the price at the cash register.
    
otilia.haraga@business-review.ro

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