Saatchi & Saatchi + The Geeks advertising agency, together with the Data Intelligence Team from Publicis Groupe Romania, launches Data Intelligence Center, a data-driven platform for its clients. Its role is to help them better understand consumer behavior, competition activity or the performance of their own marketing campaigns. At the same time, the agency offers clients strategic advice based on data solutions, as they have the opportunity to quickly adapt their marketing strategy and maximize their profits.
“Data Intelligence Center is the result of our work over the last year and I am very proud of the outcome. We are going beyond the classic industry services and are helping our clients make decisions that are more informed than ever, but also faster than ever, based on frequently updated and real-time data. We use our own and the group’s expertise to make reports and analyses, and, finally, specific recommendations that will bring value to the business of our clients”, stated Vlad Petre, Managing Director, Saatchi & Saatchi + The Geeks.
The solutions are made available by Saatchi & Saatchi + The Geeks to its clients through the Data Intelligence Center, a secure and accessible platform from any device, based on an account. Clients can always check the data solutions, but also a series of recurring reports, easy to follow and interpret. For recommendations or assistance in interpreting the information, Saatchi & Saatchi + The Geeks has a dedicated team with expertise in the data area.
“Today there is more and more talk about data, but I noticed that, most of the time, this approach stops after collecting the information. Our philosophy is based on going through three stages of the Data approach: data collection, filtering / refining the most valuable information and, most importantly, interpreting it in a conclusive analysis to help marketers make business decisions that are valid from the next day”, added Miruna Antonescu, Head of Planning, Saatchi & Saatchi + The Geeks.
The Data Intelligence Center is made available to all Saatchi & Saatchi + The Geeks clients, its content being customized and developed according to the needs of each. Among other things, the solutions in the Data Intelligence Center analyze the performance of brands and marketing campaigns, the evolution of consumer behavior, especially in the pandemic context, but also behavior in specific situations – certain periods of discounts, consumers’ relationship with technology, leisure habits or holidays , etc. Clients choose their areas of interest, and Saatchi & Saatchi + The Geeks customize their account so that they have access to information relevant to them.
The services are part of Publicis Groupe’s Data Intelligence Solutions development process, coordinated by the Data Intelligence Team, comprising over 20 professionals from the member agencies of the communication group. They are part of a global team covering the following areas: Data Sciences, Advanced Analytics, Consumer Strategy, Data Strategy, Consumer Research and Data Tools Development.