Romanian start-up Marketizator gets EUR 1 mln investment from Catalyst Romania

Marketizator, the online start-up specialized in conversion rate optimization, got EUR 1 million in fresh funding from private equity firm Catalyst Romania.

The online firm will use the money for the development of new products and to increase its global reach, according to Valentin Radu, the CEO of Marketizator.

“The solutions integrated in the CRO platform offer companies a comprehensive tool for increasing the sales efficiency of their websites,” said Radu.

Marius Ghenea, investment director at 3TS Catalyst Romania, said the start-up is set to increase its turnover tenfold in the next three years. Ghenea added that Marketizator is already looking for new business in Brazil, Japan or Russia.

Catalyst Romania has ongoing investments various SMEs including online travel agency vola.ro, e-commerce firm elefant.ro, smartwatch maker Vector Watch, news portal AvocatNet.ro and online billing service smartbill.ro.

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The investment in Marketizator was done through the JEREMIE initiative.

The start-up has over 7,000 users and some of its clients include Samsung and Orange.

Ovidiu Posirca