Reveal Marketing Research Study on recycling behavior: Romanians are increasingly interested in the welfare of the environment

In today’s context of climate changes, tangible steps in fighting them are becoming increasingly necessary. This fact explains why Romanians are starting to show an interest in practicing selective waste collection (56%), according to a recent study by Reveal Marketing Research.

People that practice selective waste collection are generally respondents over the age of 55 years old (60%) and young people between 25 – 34 years old (76%).

Women (55%) compared to men (58%) recycle less. On the other hand, 25% of respondents state that they usually practice selective waste collection, but not all the time.

The Romanian consumer’s behavior

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When asked to choose which alternative they find more appealing, Romanians answered that they would rather choose ecological products (17%). Respondents that steer toward ecological products are mostly men that state that they have built a house in the last two years or are currently building a house (20%).

For 37% of the people that are currently building a house, ideal means healthy and sustainable (37%). Therefore, when it comes to sustainability, for 26% of respondents AAC blocks constitute the prime material of brickwork.

Also, Romanians state that they opt for renowned products on the market (16%), known products (13%) and innovative products (13%). Renowned products on the market are mostly chosen by respondents over 55 years old (20%).

Sustainable transport

Of the total sample, 49% respondents state that they mostly use ecological modes of transport. There is a slightly higher percentage is observed among respondents that have built a house in the last two years or are currently building a house (54%), but also for respondents between 25 – 34 years old (53%).

Reveal Marketing Research is a full-service market research company, specialized in market research, sociological studies, customer insights, business strategy, market development. With know-how in over 20 industries, Reveal Marketing Research believes that market research is the cornerstone of informed decisions and brand positioning. Qualitative and quantitative solutions have been helping companies from Romania and Europe for 13 years.

The collection method for this study is CAWI (computer assisted web interview) – data collection period 15.04.2021-  26.04.2021.

The data was collected: On a national representative sample (urban + rural), 820 interviews + the margin of error is +/-3%. Confidence level: 95%; 440 interviews with people that have built a house in the last two years or are currently building a house.