Orange Romania posted EUR 973mln revenues in 2010

Newsroom 24/02/2011 | 13:36

Orange Romania posted total revenues in excess of EUR 243 million in the last quarter of 2010. The total revenues of the operator for the entire year 2010 amounted to EUR 973 million.

“Europe rose 0.9 percent for the year on continued strong growth in Belgium (+5.6 percent), while Romania showed improvement (-7.8 percent) after the sharp downturn in the previous year (-16.7 percent),” according to the France Telecom press release.

Says Thierry Millet, CEO Orange Romania: “In 2010 we took several measures to perfect our activity and make it more efficient (franchises, Orange care, offers for smartphones, training programs for our sales team, programs for improving customer experience) and their effects will show in the long run and help us fulfill our strategic objectives over the next five years.”

At the end of last year, Orange had 10.5 million clients, managing to attract over 60,000 new clients in Q4, 2010. Compared to the similar period of last year, the company’s customer base decreased by 5 percent, mainly because of the evolution of the Prepay segment. The average revenue per user was EUR 83.1.

“The most visible effects of the degrading economic climate on the customer base can be noticed in the prepay segment. However, we are still very content with the evolution of the segment of postpay clients that continued to stabilize. The customer base registered growth, the rate of cancelling contracts was lower than in the period before the crisis,” said Millet.

 

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