Musette’s founder, Cristina Batlan, in the most recent Vodafone Romania TVC

Newsroom 16/03/2017 | 15:34

The most recent Vodafone Romania TVC illustrates the Musette founder’s, Cristina Batlan, story and her 20 years’ collaboration with the first digital network in Romania. The TVC promotes new subscriptions for the clients legal entities that are offering the possibility of using the benefits of unlimited minutes and included national data in the EU countries, plus Island, Lichtenstein and Norway -, without the added cost to the subscription.

My parents were telling me: «in order to build something durable, you need to put brick over brick ». And it’s true. My first brick? With this line I called my first client,” said Cristina Batlan, pointing towards a mobile phone of considerable dimensions that she used in her first years of activity.

I’ve started from a dream, the design, and I’ve built a business that goes beyond the country’s boarders,” continued the founder of the local fashion brand Musette that is now present also in Austria, Bulgaria, France, Israel and Hungary.

The TVC is built around the message „Ai puterea sa creezi viitorul afacerii tale. Deschidem granitele Europei. In comunicare” (Have the power to create the future of your business. We are opening the Europe’s boarders. In communication) and will be broadcasted on TV and in online. It is part of a huge media promotion campaign that will be developed also in print, radio and OOH.

The communication campaign for the new subscriptions that offers the campaigns benefits in roaming is part of the communication platform Ready Business, launched by Vodafone Romania in 2014. The platform is built around some testimonials realized with clients of the operator that implemented diverse solutions in Vodafone Romania’s telecommunication that allowed it to be a step closer to the dynamic business field they are activating in.

Vodafone Romania celebrates 20 years on the Romanian market through a series of initiatives dedicated to their clients and the special roaming offer for companies is the most recent one.

Romanita Oprea

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