MaxBet Romania, accelerated development and substantial new investments, following the takeover by Novalpina Capital

MaxBet Romania, one the most important player in the Romanian gambling industry, announces the start of a development and accelerated growth stage following the completion of the acquisition process. Following the transaction, the MaxBet Romania Group will benefit from the expertise and experience of Novalpina Capital, which has a strong presence in multiple fields of activity, such as healthcare, B2B, software and gambling.

In the next period, the company will go through a period of accelerated growth, with strong new investments in the company’s development by opening new locations and strengthening its leadership position.

” We want to innovate, expand both geographically and digitally. This transaction coincides with new investments in our landbased business and allows us to continue to grow. Having such a strong group behind us means acces to strategic input and capital. These investments are not limited to opening new locations, but also improving customer experience in MaxBet gambling rooms and employee training. We are talking about substantial investments to grow a company in a sustainable, responsible way. We will continue to pay attention and invest in the success of the programs run by the Responsible Gambling Association, focusing on education and the prevention of gambling addiction. MaxBet is and will remain the landmark of the gambling industry. Customer experience, sustainable operations and compliance practices will remain a priority.”, stated Ioana Bazavan, General Manager of MaxBet România.

Founded in 2002, Maxbet România is the market leader in the slot machine industry, with 1400 employees and over 117 locations in 15 cities. In 2019, before the Covid-19 pandemic, MaxBet România Group had a turnover of 133 million euros.

In recent months, Maxbet has been one of the driving forces behind the pro-vaccination communication campaign of the gambling industry in Romania, the first campaign of this type funded exclusively by the private sector.

MaxBet has been noted nationally through social responsibility projects, which culminated in the construction of the only medical heliport in Bucharest, an investment of over 1 million euros. In total, MaxBet has allocated to CSR projects over 3,4 million euros, mainly financing projects and investments that have supported excellence and innovation in Romanian medicine, respectively the improvement of the conditions in the medical system.

Following the aquisition, MaxBet România Group will continue to provide full support for the continuation of innovative social responsibility projects, and development of new ESG projects, with a focus on conservation of nature, consideration of people & human relationships and corporate governance.

MaxBet, with the support of Novalpina Capital, aims to directly contribute to the consolidation of the gambling industry, educating customers and supporting the projects and values of the Responsible Gambling Association.