Idea Bank media services to be handled by BPN

Newsroom 27/04/2015 | 12:14

BPN Romania will run the media services of Idea Bank, the agency being the winner of an auction held at the end of last year, reads a press release.

The BPN team that will handle the Idea Bank account consists of Raluca Mateescu – head of Digital & Strategy, Bogdan Mincu – senior integrator, Valentina Chirica – Media integrator, Diana Oancea – Digital Media manager, Iuliana Nechifor – researcher. The Idea Bank team consists of: Stefania Cristescu – Marketing & PR director, Cristina Sacuiu (Popovici) – head of Advertising and Andrei Birsan – Marketing project manager.

BPN is a full-service media agency, member of the global network IPG Mediabrands. The 36 BPN offices in 28 countries manage media budgets of over USD 1 billion (EUR 920 million), being the business partner of over 200 customers worldwide. In Romania, the agency is a member of the group of companies that includes: Initiative, Lowe & Partners, Golin, SENIORHYPER, MobileWorks and Medic One.