Dream Prints, a premium wallpaper brand that aims to make art accessible, was launched on the Romanian market, after an investment of 150,000 euros. Benefiting from the support of a global team of artists and illustrators, the brand’s founder, Valentin Bratu, estimates that Dream Prints will be able to differentiate itself on the Romanian market by being able to deliver customized products, on atypical supports and with atypical dimensions.
Built from scratch by a Romanian entrepreneur with over 15 years of experience in tech, Dream Prints is a complete business, the whole process – from idea, creation, production and implementation – being done in house, with its own team. The initial investment – of 150,000 euros – covers both the equipment aquisition and specific materials necessary for production, as well as the digital launch of the brand, which is currently sold exclusively online.
The business idea emerged right before the pandemic – as interior design is a hobby of the founder, Valentin Bratu – but it took shape during the past year, when the preparations for the launch started. Thus, to complete the 5 debut collections, Dream Prints started a global challenge addressed to illustrators and digital artists communities of. As a result, 13 specialists were selected for designing the over 100 wallpaper portofolio available in this first stage of the project. At the same time, Dream Prints offers a collection of 25 prints, dedicated to children, made on an eco-friendly support, without PVC content.
We aim to offer a new direction in design, bringing atypical materials, which offer a special texture to the final product, such as leather, cement or textile, but also an artistic vision. We also want to step out of standard production, as our wallpaper can be produced in any size and adjusted according to customer needs. Dream Prints addresses both the professionals, and the final client, as we can easily observe a growing interest for more and more daring residential designs, said Valentin Bratu, the founder of Dream Prints.
Dream Prints aims for a turnover of 120-150,000 euros after its first year, relying on a balanced mix of customers, both in the B2B and B2C segment. Thus, Dream Prints clients come are real estate developers, companies that offer office design solutions, but also the professionals and investors in HoReCa. Also, in the residential segment, Dream Prints clients are people who are looking for innovative, bold, elegant arrangements, with an artistic component, and who are willing to invest in the design of their living space.