Carrefour and Bringo are strengthening their partnership by launching a new service model, the fast delivery one, in Bucharest and Iași and by expanding to additional delivery areas, namely Mangalia, Craiova and Reșița. Thus, customers in Bucharest and Iași who are in the vicinity of the first Carrefour Market stores included in the new program benefit of fast delivery, within 30 minutes of placing the order through Bringo. With this multivalent expansion – in terms of services offered, but also geographical area covered – currently, 63 Carrefour stores from 38 cities are included in the Bringo app. At the same time, customers have access to over 500,000 products from the retailers’ offer, at store prices.
“Our vision focused on omnichannelity always opens new opportunities for us. We seek to be as close as possible to our customers with the best products, with the strategic goal of providing proximity in all environments. Our customers have an alert pace of life, they are often on the run and that is why it is important for them to have easy and fast access to our products. And if it’s important to them, it’s important to us. Thus, we are taking steps towards new service models, we are growing together with Bringo and, especially, we continue to make available to customers over 90% of the product range of our physical stores in Bringo, at the shelf price”, said Cătălin Samara, COO Carrefour Romania.
The two partners have launched the fast delivery service, currently available in certain areas of Bucharest and Iasi, to meet customers’ interest in the benefit of proximity in the online environment. Thus, Bringo makes deliveries for over 10,000 products from Carrefour Market, in just 30 minutes from receiving the order, if the customer is in the vicinity of the first stores included in the expansion plan, in the capital (Carrefour Market no. 154-158 Barbu Văcărescu and no. 1240 Drumul Taberei Columbus) and Iași (Carrefour Market Iași Palace Mall on no. 7A Palas str., Iași Iulius Mall from Tudor Vladimirescu Blvd. and the one from no. 29 Arcu Road). All products are available at the same price as in physical stores, in the context in which Bringo does not practice any commercial surcharge. At the same time, the delivery cost is the reduced proximity option, of 9.99 lei for each order.
At the same time, from August 12 until the end of the summer season, Romanians on the coast have the opportunity to order through Bringo products from Carrefour Market located in no. 44A Portului Str., Mangalia. Depending on the order and the proximity to the store, they can benefit of the fast delivery service or the standard one. The delivery area includes the following resorts: Vama Veche, 2 Mai, Mangalia, Saturn, Venus, Neptun and Olimp.
Per usual, the costs of the products are those in the store, to which the cost of delivery is added: 9.99 lei/ order if it is made in the area of the Carrefour supermarket in Mangalia, in which case it arrives in 30 minutes or up to 17.99 lei/ order for standard delivery, of 90 minutes after placing the order, in the case of addresses that extend beyond the proximity area.
An important component of the new fast delivery service in Bucharest, Iași and Mangalia is the introduction of the hybrid delivery model, available with the addition of electric bicycles, but also traditional ones, in the Bringo fleet.
“Before making any decision, we always look at the needs of our customers and try to anticipate their future wishes. Thus, following a survey, we found that over 70% of them want to have quick access to Carrefour products through Bringo even when they are on holiday at the seaside. And this insight led us towards two directions. One the one hand, we focused primarily on launching the fast delivery service in several cities, including the coastal area. On the other hand, we decided to include electric bicycles in our fleet in order to better support the proximity and express delivery objectives”, said Ioana Ilie Dobre, General Manager, Bringo.
Carrefour through Bringo in Craiova and Reșița
Also from August 12, Craiova and Reșița were included on the Bringo map. Thus, customers can order Carrefour products from Market Craiova (Piața 1 Mai, no. 78, 1 Mai Blvd), respectively Market Govândari (no.15 Făgărașului str.) and Market Nera (no.1 Piața 1 Decembrie 1918, Nera Commercial Complex) from Reșița. The delivery cost is the standard one, of 19.99 lei / order, and the delivery time is 90 minutes.
“In addition to launching new services, we continue to expand our coverage with Bringo, continuing the partnership started in 2016. We understand the need for proximity as being in all environments, including online, and therefore we are taking another step with Bringo to expand the online presence of our proximity formats such as supermarkets. We have confidence in the new Carrefour x Bringo offer, now available through the fast delivery service and we plan to extend our footprint to other cities by the end of the year”, added Cătălin Samara.
Moreover, the app frequently runs free delivery campaigns. To begin with, customers in Bucharest and Iași, but also in the new areas covered by Bringo (Mangalia, neighboring resorts, Craiova and Reșița) benefit from free shipping on the first order, if they enter the code “welcome1” when finalizing it.
With the Bringo app, available for free in the App Store and Google Play, shoppers can choose Carrefour products without a commercial surcharge. Carrefour Romania is the largest partner of Bringo, offering customers a range of over 500,000 products and operating in the app with all hypermarket and supermarket stores. The purchases are made by a personal shopper who communicates in real time with the customer, the distance shopping experience being significantly improved.