Bergenbier S.A. – a Molson Coors Beverage Company – launches, for the first time in Romania, FRESH 0.0, the newest fruit juice mix with 0.0% alcohol beer, available in two unique assortments: with apple and pear juice and raspberry and blueberry juice.
FRESH 0.0 is a delicious beer mix that gives you the freedom to enjoy the refreshing taste of beer and fruit juice at any time of the day, due to having 0.0% alcohol. Whether you are on the terrace or in the park with friends, or you want to take a break from work, with FRESH 0.0 you stay active and enjoy a refreshing drink, without preservatives and artificial colors.
“This summer is bringing us the first of a series of new product launches that Bergenbier S.A. is preparing. With FRESH 0.0 brand, we diversify our product portfolio “more than beer” and we are getting ready for the launch, in the next period, of other innovations. Beer mixes and flavored beers have a growing trend in recent years, given that there is a greater preference of consumers for this segment.”, said Mihai Voicu, CEO of Bergenbier S.A.
100% refreshing optimism – one joy opens another
The launch of the FRESH 0.0 brand will benefit from an integrated communication campaign, under the concept “100% refreshing optimism – one joy opens another“. A joy, no matter how small, improves your mood and leads to a chain reaction of positive emotions. Enjoying FRESH 0.0, you have the refreshing taste of beer with 0.0% alcohol, but also the delicious aroma of fruit juice, at any time of the day – at the office, on the terrace or before sports – and continue to enjoy the activities planned for the rest of the day, either another meeting with friends, a yoga class or a bike ride. With FRESH 0.0, one joy opens another!
“The launch of the FRESH 0.0 brand in the category of non-alcoholic beer and fruit juice mixes meets the preferences of consumers who, in recent years, have shown a growing interest in this type of drink. FRESH 0.0 reflects people’s desire to make choices that allow them to stay active, giving them the freedom to be carried away from one joy to another.”, said Ramona Radu, Marketing Director, Bergenbier S.A.
The launch campaign includes a TV spot that brings with it the joy of summer and a 100% refreshing optimism, an innovative campaign in the digital environment and a series of events through which the product will be brought as close as possible to consumers. Available in 330 ml or 500 ml glass packs, FRESH 0.0 has 0.0% alcohol and 25 kcal / 100 ml.