Leader Team Broker, strategic partner in Romania for Axa-Global Healthcare for the third consecutive year

Mihai-Alexandru Cristea 29/03/2021 | 16:50

Leader Team Broker, a key player on the Romanian insurance market, brokered the sale to natural persons and companies of over 300 AXA – Global Healthcare health insurance policies, within the strategic partnership that the two companies have been developing for three consecutive years. At the same time, 30% of Romanians who chose to interact with EVA, the first virtual consultant dedicated to health policies launched by Leader Team Broker last year, chose an international offer, provided by the world leader Axa Global Healthcare.


Leader Team Broker brought AXA Global Healthcare products to the Romanian market and integrated them in its portfolio of health products three years ago. The strategic partnership between the two companies involves the sale by the local broker of health policies with international coverage issued by AXA – Global Healthcare to natural persons and companies in Romania.

”Since the spring of 2019, AXA – Global Healthcare has a strategic partnership with Leader Team Broker, a key player on the Romanian insurance market, for the local distribution of AXA – Global Healthcare international health insurance plans. Through Leader Team, Romanian clients have access to all our global health plans that respond to a wide range of preferences and needs for the international market. This partnership allows Leader Team to offer clients a wide range of benefits, including virtual medical consultations 24 hours a day by phone or video, a second opinion from a doctor, services through Mind Health, offered over the phone by psychologists, or services dedicated to evacuation in case of medical emergency. All this, together with the Leader Team digital platform, which facilitates the obtainment of a complete offer through the virtual consultant EVA (www.leaderteam.ro), have determined a strong development of the international health insurance market in Romania. We will continue the strong partnership we have and we are convinced that Leader Team will continue to respond to the specific needs of Romanian customers and will support our expansion strategy on the Romanian private health insurance market “, said Paul Hawke, Senior Global Sales Manager AXA – Global Healthcare.

According to Leader Team Broker, the clients who have chosen an AXA health insurance with international coverage are women and men equally (50% -50%), the average age is 38 years, and the cities which most of them come from are Bucharest (over 95%), Timisoara and Cluj.

The collaboration with such a strong brand allows the Leader Team to offer its clients a wide range of medical benefits anywhere in the world. In recent years, Romanians have become increasingly interested in health insurance with extensive coverage, and through the strategic partnership we have had for three years with AXA we have brought the best international products, which have contributed to the growth of the local health insurance market, which is constantly expanding,” said Răzvan Rusu, founder of Leader Team Broker.

Thus, people or companies that use AXA health insurance can have access to a global network of medical providers, 24 hours a day online and telephone services and can find the right solution for their health needs anywhere in the world. Depending on the package chosen, the health insurance launched in partnership with AXA has international coverage for cancer, chronic diseases, Covid-19, heart surgery, psychiatric medical services, dental services, covers the costs of hospitalization and outpatient treatments and pregnancy and birth monitoring. In addition, the AXA insurance also covers all medical costs related to getting sick with Covid-19 (including testing).


EVA, the first virtual consultant dedicated to health insurance

Amid the acceleration of digitalization, in 2021, Leader Team Broker is focusing its investments on developing online access solutions for insurance products in its portfolio. This year, investments will be directed to the online sale of insurance and innovative solutions.

In 2020, Leader Team Broker launched EVA, the first virtual consultant dedicated to health insurance.

“EVA is the first chatbot in Romania that helps current and potential clients to decide on the health policy they want – domestic or international and at what costs. In less than 60 seconds from the interaction with EVA, the client receives in chat and by email the health offer, customized according to his/her needs. EVA can be accessed by any natural person in Romania who wants to find out about the terms and conditions of a health insurance policy or wants to compare the costs and benefits of an insurance policy with those offered by the classic health insurance. Clients interested in an international insurance policy will receive, with the help of EVEI, the AXA offer, and those interested in a policy with national coverage a Signal Iduna offer“, said Alexandra Durbacă, Executive Manager at Leader Team Broker.

The query procedure is easy, the client being able to start a dialogue with the virtual consultant through the company’s website, www.leaderteam.ro/EVA

The interaction with the virtual health insurance consultant complies with the rules in force regarding the protection of personal data, the set of information required to be transmitted by a potential client being minimal.

In recent years, health insurance has become increasingly attractive for Romanians. According to the Financial Supervision Authority (ASF), the health insurance market reached, in 2020, to 451.45 million lei, an increase by 18% as compared to the previous year. At the same time, in 2019, the market registered a progress of over 11%.

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