The best-sold product in the furniture category was the Billy shelving unit which sold 9,000 kits. After the launch of the new catalogue, the store registered a 40 percent increase in the number of visitors, according to Cornel Oprisan, IKEA Romania retail manager.
“Most customers choose to take their products themselves, transport them home and put them together, thus getting more for the same money,” said Oprisan.
Another popular area of the store was the restaurant. Over the course of the first six months, over 600,000 visitors tried items from the local or Swedish menus.